The Origins
of Concluded

Value Buddy helped us get started, but it didn’t reflect who we had become. As our platform evolved into a trusted solution for top SBA lenders, we needed a name that captured the analytical rigor behind every valuation we deliver.

Concluded reflects our evolution into an indispensable partner in SBA lending. It signals clarity, confidence, and speed. The same qualities lenders rely on us for when accuracy matters most.

A young woman with curly hair and glasses smiles warmly while sitting in a sunlit room filled with various potted plants, creating a cozy and inviting atmosphere.
A young woman with curly hair and glasses smiles warmly while sitting in a sunlit room filled with various potted plants, creating a cozy and inviting atmosphere.
A young woman with curly hair and glasses smiles warmly while sitting in a sunlit room filled with various potted plants, creating a cozy and inviting atmosphere.

At its core, Concluded represents what our reports do: reach a clear, defensible value. No guesswork. Just expert, data-backed analysis that stands up to scrutiny.

But the name also speaks to something deeper, the deal itself. A deal isn’t done until it’s concluded. And our work helps lenders get there, clearing the path to that final signature.

It’s both the result of our analysis and the outcome our clients are working toward.

At its core, Concluded represents what our reports do: reach a clear, defensible value. No guesswork. Just expert, data-backed analysis that stands up to scrutiny.

But the name also speaks to something deeper, the deal itself. A deal isn’t done until it’s concluded. And our work helps lenders get there, clearing the path to that final signature.

It’s both the result of our analysis and the outcome our clients are working toward.

At its core, Concluded represents what our reports do: reach a clear, defensible value. No guesswork. Just expert, data-backed analysis that stands up to scrutiny.

But the name also speaks to something deeper, the deal itself. A deal isn’t done until it’s concluded. And our work helps lenders get there, clearing the path to that final signature.

It’s both the result of our analysis and the outcome our clients are working toward.

Logo Story + Brand Identity

Logo inspiration

The Concluded logo draws on the symbolism of signing off on a deal, with a form inspired by a fountain pen nib (tip). Like the signature that seals a deal, it reflects a moment of clarity, authority, and commitment.

Logo elements

Logo elements

Logo elements

The icon shape subtly forms a C for Concluded, while incorporating a North Star, our way of showing how Concluded guides lenders through complex SBA transactions with confidence.

Wordmark

Wordmark

Wordmark

The wordmark uses Roca, a lively and modern reinterpretation of classic serif fonts used by legacy financial firms.