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Valuations 101
SBA-Compliant Business Valuations: Common Financial Adjustments Explained
This article from Concluded explains the most common financial adjustments used in SBA-compliant business valuations. It breaks down what qualifies as a valid adjustment, what often gets rejected, and how these changes impact the final valuation. A must-read for SBA lenders and business brokers looking to understand how normalization drives fair market value.

Cameron Long
Co-Founder @ Concluded
When assessing small businesses for SBA loans, lenders and brokers typically begin with the company’s financial statements. But those statements rarely reflect the true economic picture. To get to fair market value (FMV), financial adjustments, called normalization adjustments, are essential. These adjustments help present a realistic view of earnings and cash flow, consistent with SBA standards.
At Concluded, we specialize in SBA-compliant business valuations. Our team applies a consistent, defensible approach to ensure every adjustment is backed by data. By doing so, we help lenders and brokers make better-informed lending decisions.
Why Normalization Adjustments Matter
Normalization adjustments align financials with what a hypothetical buyer would expect if they were operating the business. Without these adjustments, earnings may be distorted, leading to either inflated or undervalued FMV.
SBA loan valuations must follow SBA Standard Operating Procedures (SOPs), which require the valuation to reflect fair market, not buyer-specific, conditions. Adjustments commonly include items like owner compensation, rent, and one-time expenses. However, many proposed adjustments fail to meet SBA’s high standards and must be carefully vetted.
Common Financial Adjustments in SBA Valuations
1. Owner Compensation
Small business owners often pay themselves above or below market rates. We normalize this by analyzing:
Industry compensation benchmarks
Local market wage data
Owner responsibilities
We also remove salaries for passive owners unless they contribute meaningful work. Claims like “I overpaid myself by $30,000” are tested against reliable sources like ERI and PayScale.
2. Manager Salaries
When a third-party manager runs the business but the buyer plans to replace them, their salary may be added back to earnings. We verify:
Actual compensation using W-2s or payroll records
Whether the manager’s role is truly redundant
3. Family Member Compensation
Many owners pay family members at non-market rates. We adjust these based on:
Job duties
Local wage benchmarks
Payroll documentation
Unsupported adjustments are excluded.
4. Rent Adjustments
If the seller owns the property, rent may be over- or under-market. We use:
Lease agreements
Real estate appraisals
Market rent data
Even when real estate is part of the sale, a normalized rent expense is applied for valuation consistency.
5. Non-Recurring or One-Time Expenses
Sellers often want to remove items like one-time legal fees or equipment repairs. These can be valid if they are:
Truly non-recurring
Clearly unrelated to ongoing operations
Supported with receipts or contracts
No documentation, no adjustment.
6. Travel, Meals, and Entertainment
Personal expenses recorded as business expenses are frequently flagged. We require:
Itemized receipts
Clear justifications separating personal from business use
For example, a $12,000 “travel” claim must be tied to business outcomes to be included.
7. Owner Benefits (Health & Retirement)
Benefits like health insurance premiums and retirement contributions are typically discretionary and added back if verified by tax filings or payroll records.
8. Non-Business-Related Income
One-time income from grants, asset sales, or unrelated activities is excluded unless it is expected to recur under normal business operations.
Commonly Rejected Adjustments
Some proposed adjustments may seem logical but do not hold up under SBA scrutiny:
Advertising and Marketing Cuts: Sellers may say they’ll eliminate marketing spend without impact. Without proof, that claim is rejected.
Benchmark-Based Claims: Industry averages can support context but cannot override actual business data.
Personal Expenses Without Receipts: Adjustments must be supported. Family phone plans and unverified meals are typically excluded.
How These Adjustments Affect Valuation
Here’s an example:
Reported EBITDA: $225,000
Adjustments:
Officer Compensation: +$40,000
Payroll Taxes (7.65%): -$3,060
Rent Adjustment: -$10,000
Repairs: +$7,500
Professional Fees: +$12,000
Travel/Entertainment: +$6,000
Total Adjustments: +$52,440
Normalized EBITDA: $277,440
FMV at 4.5x EBITDA:
Before Adjustments: $1,012,500
After Adjustments: $1,248,480
